why a gif?
there is an untapped potential for using a gif to express the sensualities of color palettes.
So, why a GIF?
First, a GIF is a "Graphical Interchange Format", an image format, and a compressed animation without sound. The GIF was invented in 1987 by Steven Wilhite and it is most commonly used to express a small rewarding joke in many online communities.
The most distinctive feature is that the animation repeats automatically, and endlessly.
So, why a GIF?
Second, there is a stronger connection to any medium if you have a higher exposure to it. I believe the real enjoyment of any art medium is when you look at it repetitively. Jordan Peterson, a modern intellectual influencer, comments that a good piece of art can seep into your life, especially when the painting is hung in your home.
Source: "Lectures: Exploring the Psychology of Creativity"
So, why a GIF?
Repetitive exposure aided by being endless is the ideal medium. The GIF is its own marketing.
So, why a GIF?