why a gif?

GIF is an image format that plays a short animation endlessly. It is most commonly used to express a small rewarding joke in many online communities. There is an untapped potential for using a GIF to express sensualities of just colors. With the help of the endless loop feature, GIF is the ideal "canvas" to express the beauty of colors.

how did the collection come to be?

A placeholder is a painting derivative displayed in a GIF. We would extract pick the best 250 paintings of a painter's lifelong career then convert the palette into a frame for a gif. Finally, we would select 100 that were suitable for the placeholder project. Although there were many manual steps to achieve our end result, we believe it was the best way to represent an artist's aesthetics.

why the four squares in a loop?

After being inspired by a Japanese poem that describes the sensuality of a white square being inside another white square, we thought it would be a neat exploration to dive into other colors. We would need constraints since the number of possibilities would not be ideal if the colors were chosen randomly. We decided to look into color palettes and put them in a loop. Using color palettes from paintings, we wonder if a viewer can experience the same sensualities as the painting or even distinguish against other "placeholders".