a color story: flower box

A flower bouquet hid inside the box. The gift served as a birthday ornament from my brother-in-law. The box contained curved color designs of teals and a mature pink. The design definitely felt like it came out of a startup. Who had the audacity to box a bouquet of flowers? My best bet alluded to the naive and restless. Regardless, I couldn't help but enjoy the designs on the box - until I witnessed the flowers unravelling. 

 I felt repulsed. 

I could be wrong. My intuitions could be influenced by another source -  someone else other than me tried to one up me on a special event. The natural and agonizing forms of being human might have deluded my impressions on the box. I denied such opinions; I placed my aesthetic eye from a professional position. I rationalized the meaning of the box. The "startup" couldn't be in the flower business. At the bouquet unveiling, (opening up a flap), the precious product didn't have an aroma gushing out of the box - neither did the petal colors have the "wow" factor.

The packaging should never overpower the product; it should present it or at the minimum, compliment the product.

The bouquet consisted of unfamiliar flower combinations consisting of hydrangea flowers, "mini dahlias"  and the fluffy hummingbird flower. As a whole, the subtleties of the faded greens and pinks created the bouquets delightful presence. Without even looking at the startup's website, I could tell that they weren't a flower shop - they were in the logistics business. Even so, the packaging should never overpower the product; it should present it or at the minimum, compliment the product. The box/packaging with the neat flap was the startup's product; I chuckled when they labelled the box's reusability properties. For what? To overpower another set of flowers. The packaging should know its place when you are storing such a gentle but significant item like a bouquet of flowers. There was a reason why they are the "go to" for such special occasions. 

What price did I pay for articulating my eerie thoughts on the flower package? I didn't even bother looking for the startup that did such a thing. Then I caught myself under hypocratic actions. I attacked the underdog; this didn't sit write with me as a writer trying to find an audience. Without the color in mind, they innovated the flower logistic space. Usually bouquet of flowers sat in thin plastic cones. But, those flowers probably went through many hands to get to the consumer. I assumed that this startup delivered from flower farm to the address - solving that logistics problem. If they didn't, then... I would go off again. 

The bouquet placed in a better home on a vase filled with room temperature soft water. My eyes could finally relax. In the "void", I could enjoy the bouquet now. 

As for the bright loud box packaging, it did not sit well back at home. The box was cut up into pieces; it did serve its reusability as a "balcony nest-blocker" from the local robin birds. The colorful cut up boxes now served as ornamental placeholders.