a confession: an unhealthy relationship with social media growth expectations

Again, I made a mistake on Twitter using the placeholder account. I don’t know if it is a mistake to be honest. Maybe I am overthinking it.

In the placeholder twitter feed, I saw a tweet that I thought was worth retweeting. My thought process was simple. If the tweet makes me feel engaged, it should makes my followers feel engaged too. However, there was no response from the followers. Being a little annoyed with Twitter, I had to write about it.

To provide you some context, I use to be very active on Facebook especially in its early days. 100 likes for an impressive photo would be under-par and I have aggregated over 2500 “friends”. Looking back, those “impressive” numbers are an accumulation of over 7 years of consistently engaging with the Facebook’s platform. In comparison, Placeholder is still within its second month. I can’t believe how inpatient I am with developing an online presence. I should stop comparing placeholders to other NFT brands; It is unhealthy.

When I tweet, I feel like the kid, who demands attention all the time at a party. He is probably screaming, “Look at me, look at me, Everybody notice me. I am here. I am here. Don’t forget about me!” I can’t help it and I don’t know why. Maybe its because I want Gary Vee’s success on social media. If I implement his content strategy, I should have a million followers in a month. How silly of me.

Maybe its because I want to make a quick sale with the NFTs which is driven by exposure. If I am in it for the long run, I should bury that thought. Although it is important to make sales, the community building and developing trust in the space should be what really matters; the sales will be the by-product.

I am grateful I have taken the time to write about this. It has expose holes in my short-term thinking and I feel like I hit a stride in personal growth.