mismanaging on a twitter post

My “colleague” wanted to focus on Discord growth and delegated the placeholder twitter posting to me. I didn’t mind taking on the extra responsibility; it was an extension of completing a blog. I see things running more smoothly where I would write then share.

Like any millennial, I have made social media posts before for personal reasons. How hard could it be posting a tweet in a non-personal way? If my “colleague” could do it, it should be no problem for me? Right?

There were so many things I wanted to try out. Quote-driven tweets, Quote-Meme Tweets, Automating blog post times, and etc. However, my ambitions to try out different types of tweets blinded the details my “colleague” put in his older tweets.

Already on my first day, I had all the finished blogs scheduled for Twitter. I added a new Twitter table on our Trello Board and added a schedule on a card. I got a little ahead of myself and tried out a quote-hybrid-meme tweet. It was scheduled it for the upcoming afternoon.

The next day, as I went through my morning routines , I noticed that the placeholder twitter has already posted the quote-meme tweet experiment. It had a time stamp of 9 hours already. Oh gosh. I automated the post for 12 am instead of pm.

This was human error on my part. I don’t know if I could have prevented this if I have used a social media management platform like Hootsuite. However, I can see why social media specialists would use them if they are sharing content across multiple platforms. If we were to expand outside Twitter and Discord, trying out Hootsuite wouldn’t be a bad idea.

In addition, the post did not get any interactions like retweets, shares or likes. This was uncommon on our previous twitter posts.  Logically, I compared my tweet to my colleague’s and I noticed that he added tags at the bottom. Another rookie mistake on my part.

There is more to twitter posting than I anticipated.

Let alone, I understand the importance of A/B testing with social media posts. In my situation, there were too many variables involved in the lack of interaction of the misguided Twitter post. I couldn’t pin down on to one. For example, the timing of our tweets are usually 5pm. Second, this is our first time using a hybrid meme-quote tweet. Third, there was no tags involved.

Next time, I introduce a new variable from our patterns of tweet, I’ll stay consistent with the previous tweets so there could be a better analysis for A/B testing. Or I could be overthinking this because we have such a small sample size of tweets. We are still underneath 100 tweets.

Journaling about this experience in making a poor social media post has greatly appreciated my “colleagues” work. I am very impressed on his consistency and applications of Twitter features. It is no surprise that the placeholder twitter account grew from 2 to 250 followers (125 x).

Looking forward, I hope to carry on the twitter posts with more care and thought.