finding the brand | what are our product's emotional benefits?
nft's are useless if they aren't liked intensely. this emotional connection, regardless of the collector's intent, is the reason there is a market for nfts.
In the preface of Dorian Gray, Oscar Wilde wrote, "“We can forgive a man for making a useful thing as long as he does not admire it. The only excuse for making a useless thing is that one admires it intensely. All art is quite useless.”
NFTs are no different. Although smart contracts could change the game and be applied to different scenarios, the current scene are collecting "useless" NFTs.
But, people do collect. People love NFTs. More absurd the better. Beeple's trademark daily artwork is leading the industry with its odd, but unique Beeple style. Bored Ape Yacht Club, the collection that are reaching the wallets of mainstream celebrities, have inspired other to derive from their designs.
We'd like to think that your undeniable attraction to minimal aesthetics in a gif is the reason why you would talk about placeholders or even better collect them.
We'd like to think that the stories behind our collections and how they were made it would entice to look at them.
However, it is your story that matters the most. The way you found them, your interests in AI art and NFTs have led you to this site.
Resource: In "The Monocle Book of Entrepreneurs", the questions of our series "Finding the Brand" have been extracted from Brian Collins section Pg. 024. We found the questions that he uses to test a brand was suitable for our own growth.