finding the brand | what are our product's functional benefits?
nfts are in the early stages. like fine art, they are meant for viewing, collecting, and potentially, being resold in the secondary market.
Our product's function is like how fine art functions. It is meant to be viewed, and collected.
We release NFT collections on the Cardano blockchain. They are under the same policy id which is used to track collection's authenticity.
Like a fancy art auction, an owner of a NFT can sell it for a higher price on a secondary market. In this case with Cardano blockchain, CNFT is a good start.
Note: NFTs are illiquid unlike cryptocurrency
Resource: In "The Monocle Book of Entrepreneurs", the questions of our series "Finding the Brand" have been extracted from Brian Collins section Pg. 024. We found the questions that he uses to test a brand was suitable for our own growth.