explore | interaction of color 3

You guessed it. Another struggle trying to comprehend the man, the myth, the legend Josef Albers. (if you understood that reference then you know).

In the two pages discussing about color's contexture, he had to discuss about typography. Like for most of us, this is not our forte. If you don't mind, I will explain this color lesson in terms of food. 

okay. So, Josef Albers discusses constructivism in typography. 

"the simpler the form of a letter the simpler its reading" .

So in terms of food, the quality of a dish is dependent on the quality of the ingredients. Japanese sushi is based off this way of thinking. However, Gestalt Psychology comes into the discussion and he's like nah. A big mac doesn't have quality ingredients but it's one of the greatest sandwiches of all time (I know that topic is very debatable). I believe there was an article about this and I heard about it through a grapevine. The big mac has been developed and researched to the extent that it cannot be improved upon. The meat, bread, lettuce, sauce ratio is pretty much perfect. The quality of the big mac is assessed by how the ingredients intertwine with each other, not the ingredients separately. 

Hence, constructivism is like sushi from Jiro's sushi where the high quality ingredients does all the talking. In contrast, Gestalt Psychology is like the  big mac where the interconnection of the ingredients shines (Note: This interconnection is also known as contexture). 

But how does that relate to color? Think of it like this. Color doesn't have its Japanese Kobe AAAAA quality beef. Color is like the big-mac.