second launch reflection

lessons

- making people care about your brand is difficult (grabbing attention)

- organic social media growth is difficult with daily content - much respect to Gary Vee

- blog post writing in a niche is difficult

- branding is important

- marketing is difficult

- one can feel a bear market

- running a "marathon" is difficult

- growing a "blue ocean" is difficult

- feedback

- engage, engage, engage -> serve, serve, serve

milestones

- 400 twitter followers

- 200+ tweets

- engagement from a well-known author, Susan Cain

- secondary market via jpeg.store

- tiktok marketing

- a color story blog posts via Shopify and Medium

- music video marketing month long campaign

- having a better understanding on our mission

- changing mindset from short term pleasures to long term branding

- the color manifesto

future

- uploading daily twitter gifs with "color clips"

- deliver more value with short-form content via tweets and tiktoks

- video editing (learn davinci resolve)

- create video series (mini films) with color as the primary driver of the story

- maybe use the "a color story" as the script

- serve, serve, serve the community

- don't lose focus on the mission

- don't lose the human touch / authenticity