finding the brand | why did we start this? what makes us get out of bed
we believe that web 3.0 is in the earlier stages. the community is active, vibrant and exciting.
We collect NFTs on the Cardano blockchain. Naturally, the deeper we dived in to the collections and web 3.0 technology, the more we thought about starting our own. Ultimately, we just wanted our ideal collection; it would be a focus on colors and minimal aesthetics.
Building a "business" is completely different from building a NFT collection. Although the collection is linked to the blockchain, we feel that we spend more time on the e-commerce side of things. Now, we shift our attention on growing the community, educating people on getting started, and of course, selling the collections.
In a way, this project is a virtual gallery. If you create a collection, you are an artist. The barrier of entry has shifted to our skill sets and it would be silly to not pursue this venture. I don't know about you, but doesn't everyone want to be an artist?
Resource: In "The Monocle Book of Entrepreneurs", the questions of our series "Finding the Brand" have been extracted from Brian Collins section Pg. 024. We found the questions that he uses to test a brand was suitable for our own growth.