journal

  • finding the brand | why should someone trust any of this? what proof is there?

    we have long term plans for "placeholders"

  • tiktok script

    considering other social media platforms to get people interested in colors. exploring the tiktok platform is on the works.

  • why is it called a placeholder?

    a friend's initial reaction to our nft is the reason why we called it a placeholder.

  • why we write about our journey and share it

    people love stories and our journey is no different. this is why we document a lot of our day to day and share it publicly.

  • why david b. milne?

    david b. milne was an exceptional and underrated canadian painter

  • milestone | organic online sale?

    after completing the minimum viable product and receiving support from friends, we have our first early adopter through social media exposure.

  • finding the brand | why will you not give up

    it is exciting to get this far in our journey with NFTs. from collection to creating and now building a community, we have invested time and resources on our marketing and hopefully receive "dividends" in the future.

  • finding the brand | what are our product's emotional benefits?

    nft's are useless if they aren't liked intensely. this emotional connection, regardless of the collector's intent, is the reason there is a market for nfts.

  • finding the brand | what are our product's functional benefits?

    nfts are in the early stages. like fine art, they are meant for viewing, collecting, and potentially, being resold in the secondary market.

  • finding the brand | what problem do we solve? why is that important?

    colors are taken for granted but they shouldn't be. painters have taken advantage of their potentials. if you can see what colors could be, it could enrich your life.

  • finding the brand | why did we start this? what makes us get out of bed

    we believe that web 3.0 is in the earlier stages. the community is active, vibrant and exciting.

  • lessons from milne collection launch day

    failures are humiliating. learning from them is not humiliating.